Just a Thought...
A FEW WORDS I HAD FLYING AROUND
Blog » Archive: December, 2015
Archive: December, 2015
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Less is always more
December 14 2015
In my zest for tidiness and world domination, I cleared out one shelf of my main pantry cupboard yesterday and chucked out a whole black bin bag of things that were either a) out of date (Angel Delight from 2008), b) looked unappealing (mainly well-intentioned healthy things) or c) items...
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Perfection paralysis
December 14 2015
The pursuit of marketing perfection is a long, weary haul.
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Can I help you? (too much?)
December 14 2015
Is it possible to over deliver? We complain about poor levels of customer service all day long. But what about when people become over zealous in their aim to please – to the point of irritating?
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Pass it on
December 14 2015
I find the best way to get new business (for someone like me) is word of mouth. I am always happy to be recommended – it happened again this week resulting in a really great new client.
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Am I making myself clear?
December 14 2015
One of the brand issues I come up against most is CLARITY. What do you do? Who do you do it for? What are the key benefits of using you?
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donotreply@emailaddress
December 14 2015
If I was Marketing Minister of the World I would outlaw any email addresses that start with sales@, enquiries@ or info@. If you need to have a generic email address, give it some proper consideration and make it (at least) seem as though it is actually going to a human.
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Special offer? Is it really?
December 14 2015
I bought an Epson printer last month. £60 with £30 cashback. Oh and another £30 cashback when I bought £30 worth of ink. What a great deal – £90 worth of goods from Currys for £30 all told. Step forward happy consumer. Whoa, not so fast…