Just a Thought...

A FEW WORDS I HAD FLYING AROUND 

Archive: December, 2015

  • Less is always more

    December 14 2015

    shelf

    In my zest for tidiness and world domination, I cleared out one shelf of my main pantry cupboard yesterday and chucked out a whole black bin bag of things that were either a) out of date (Angel Delight from 2008), b) looked unappealing (mainly well-intentioned healthy things) or c) items...

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  • Perfection paralysis

    December 14 2015

    Pencils gold

    The pursuit of marketing perfection is a long, weary haul.

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  • Can I help you? (too much?)

    December 14 2015

    screen shot 2014 07 28 at 13 40 46

    Is it possible to over deliver? We complain about poor levels of customer service all day long. But what about when people become over zealous in their aim to please – to the point of irritating?

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  • Pass it on

    December 14 2015

    Screen shot 2015 12 14 at 15.23.51

    I find the best way to get new business (for someone like me) is word of mouth. I am always happy to be recommended – it happened again this week resulting in a really great new client.

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  • Am I making myself clear?

    December 14 2015

    Screen shot 2015 12 16 at 10.11.11

    One of the brand issues I come up against most is CLARITY. What do you do? Who do you do it for? What are the key benefits of using you?

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  • donotreply@emailaddress

    December 14 2015

    If I was Marketing Minister of the World I would outlaw any email addresses that start with sales@, enquiries@ or info@. If you need to have a generic email address, give it some proper consideration and make it (at least) seem as though it is actually going to a human.

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  • Special offer? Is it really?

    December 14 2015

    I bought an Epson printer last month. £60 with £30 cashback.  Oh and another £30 cashback when I bought £30 worth of ink. What a great deal – £90 worth of goods from Currys for £30 all told. Step forward happy consumer. Whoa, not so fast…

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