Are you using visual content?

June 3 2016

24296615 sThere's a good reason that the big online players are competing hard to buy up the social media platforms that focus on visual content. Facebook paid $1billion for Instagram (2012) and bought WhatsApp for $19billion (2014). These purchases were partly to regenerate a flagging hipster credibility (as the mums and dads took over Facebook, the kids fled screaming elsewhere) but it was also to ride the visual wave. People like pictures. People like video. They're not so keen on pages and pages of words. Now that the digital era has made the creation and distribution of images so easy and inexpensive, it's an easy trend to understand and identify with.

The point of this blog is to remind you to reconsider your communications in the light of this knowledge. Do you have any text-rich pages on your website? Are your letters or emails long and detailed? It could be time for a refresher - replacing words with images or video. Or even cutting down your words to the bare minimum.

On that note, I'm going to keep this short. That's enough words.

This entry was posted on June 3, 2016

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