Just a Thought...
A FEW WORDS I HAD FLYING AROUND
Blog » Category: Branding
Category: Branding
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Social media for busy people - 5 top tips
January 26 2016
It's the one thing we know we should be paying just a little bit more attention to but don't quite find the time, right? Here are 5 tips that will help cover your company's social media basics...
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Less is always more
December 14 2015
In my zest for tidiness and world domination, I cleared out one shelf of my main pantry cupboard yesterday and chucked out a whole black bin bag of things that were either a) out of date (Angel Delight from 2008), b) looked unappealing (mainly well-intentioned healthy things) or c) items...
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Am I making myself clear?
December 14 2015
One of the brand issues I come up against most is CLARITY. What do you do? Who do you do it for? What are the key benefits of using you?
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donotreply@emailaddress
December 14 2015
If I was Marketing Minister of the World I would outlaw any email addresses that start with sales@, enquiries@ or info@. If you need to have a generic email address, give it some proper consideration and make it (at least) seem as though it is actually going to a human.
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How do you look online?
November 20 2015
All businesses have a brand. Some carefully craft theirs (from start to finish) so they are as representative of the company’s culture as possible. Some businesses start life with a designer and maybe an agency for initial support.
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Don't make people have to work it out
November 20 2015
On the motorway yesterday I saw this incredibly annoying strapline on the side of a van: “Enhancing outcomes for the patient and the carer” – or some such blah. What does it even mean? Firstly, I can’t be bothered to work it out and secondly, JUST TELL ME WHAT YOU...
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Ban lazy social media
September 19 2014
Today I was inspired to blog after coming across an article that showed how a PR company had scheduled tweets for the fabulous, late Joan Rivers that are now being broadcast, seemingly from beyond the grave (Source: The Guardian – link to article… http://bit.ly/ZrKSPF).
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Get off the bandwagon
June 21 2014
…or better still, don’t go there in the first place. Never more poignant as England are now out of the World Cup, the point of my missive this week is my advice to align your business with popular events with circumspection and extreme caution.