Just a Thought...
A FEW WORDS I HAD FLYING AROUND
Blog » Category: Business advice
Category: Business advice
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Marketing through uncertain times
June 4 2020
There are two points to this. Firstly there is the resolve that I won't let another year go by without tending to my own website and blog posts (there are no excuses). And secondly, that periods of change can be good for some of us.
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Is it time to speak up?
October 2 2017
Talking is becoming a lost form of communication as we turn to our fingers and thumbs to tap out messages. We conduct some of our most important relationships digitally and instantly - by email, text, WhatsApp and Facebook Messenger.
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Social media for busy people - 5 top tips
January 26 2016
It's the one thing we know we should be paying just a little bit more attention to but don't quite find the time, right? Here are 5 tips that will help cover your company's social media basics...
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Less is always more
December 14 2015
In my zest for tidiness and world domination, I cleared out one shelf of my main pantry cupboard yesterday and chucked out a whole black bin bag of things that were either a) out of date (Angel Delight from 2008), b) looked unappealing (mainly well-intentioned healthy things) or c) items...
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Perfection paralysis
December 14 2015
The pursuit of marketing perfection is a long, weary haul.
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Can I help you? (too much?)
December 14 2015
Is it possible to over deliver? We complain about poor levels of customer service all day long. But what about when people become over zealous in their aim to please – to the point of irritating?
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Pass it on
December 14 2015
I find the best way to get new business (for someone like me) is word of mouth. I am always happy to be recommended – it happened again this week resulting in a really great new client.
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Am I making myself clear?
December 14 2015
One of the brand issues I come up against most is CLARITY. What do you do? Who do you do it for? What are the key benefits of using you?
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donotreply@emailaddress
December 14 2015
If I was Marketing Minister of the World I would outlaw any email addresses that start with sales@, enquiries@ or info@. If you need to have a generic email address, give it some proper consideration and make it (at least) seem as though it is actually going to a human.
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Special offer? Is it really?
December 14 2015
I bought an Epson printer last month. £60 with £30 cashback. Oh and another £30 cashback when I bought £30 worth of ink. What a great deal – £90 worth of goods from Currys for £30 all told. Step forward happy consumer. Whoa, not so fast…
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How do you look online?
November 20 2015
All businesses have a brand. Some carefully craft theirs (from start to finish) so they are as representative of the company’s culture as possible. Some businesses start life with a designer and maybe an agency for initial support.
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Don't make people have to work it out
November 20 2015
On the motorway yesterday I saw this incredibly annoying strapline on the side of a van: “Enhancing outcomes for the patient and the carer” – or some such blah. What does it even mean? Firstly, I can’t be bothered to work it out and secondly, JUST TELL ME WHAT YOU...
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Start, stop, change, continue
November 20 2015
You can apply this fantastic process to your marketing, your whole business or even in a self-help “change your life” kind of way. I’m talking marketing here as it’s a marketing blog : ) It works when you find yourself in a work based rut and feel the need for...
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Ban lazy social media
September 19 2014
Today I was inspired to blog after coming across an article that showed how a PR company had scheduled tweets for the fabulous, late Joan Rivers that are now being broadcast, seemingly from beyond the grave (Source: The Guardian – link to article… http://bit.ly/ZrKSPF).
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Get off the bandwagon
June 21 2014
…or better still, don’t go there in the first place. Never more poignant as England are now out of the World Cup, the point of my missive this week is my advice to align your business with popular events with circumspection and extreme caution.