Just a Thought...

A FEW WORDS I HAD FLYING AROUND 

Category: Communications

  • Is it time to speak up?

    October 2 2017

    interview pic

    Talking is becoming a lost form of communication as we turn to our fingers and thumbs to tap out messages. We conduct some of our most important relationships digitally and instantly - by email, text, WhatsApp and Facebook Messenger.

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  • Social media for busy people - 5 top tips

    January 26 2016

    social media

    It's the one thing we know we should be paying just a little bit more attention to but don't quite find the time, right? Here are 5 tips that will help cover your company's social media basics...

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  • Less is always more

    December 14 2015

    shelf

    In my zest for tidiness and world domination, I cleared out one shelf of my main pantry cupboard yesterday and chucked out a whole black bin bag of things that were either a) out of date (Angel Delight from 2008), b) looked unappealing (mainly well-intentioned healthy things) or c) items...

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  • Perfection paralysis

    December 14 2015

    Pencils gold

    The pursuit of marketing perfection is a long, weary haul.

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  • Pass it on

    December 14 2015

    Screen shot 2015 12 14 at 15.23.51

    I find the best way to get new business (for someone like me) is word of mouth. I am always happy to be recommended – it happened again this week resulting in a really great new client.

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  • Am I making myself clear?

    December 14 2015

    Screen shot 2015 12 16 at 10.11.11

    One of the brand issues I come up against most is CLARITY. What do you do? Who do you do it for? What are the key benefits of using you?

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  • donotreply@emailaddress

    December 14 2015

    If I was Marketing Minister of the World I would outlaw any email addresses that start with sales@, enquiries@ or info@. If you need to have a generic email address, give it some proper consideration and make it (at least) seem as though it is actually going to a human.

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  • Special offer? Is it really?

    December 14 2015

    I bought an Epson printer last month. £60 with £30 cashback.  Oh and another £30 cashback when I bought £30 worth of ink. What a great deal – £90 worth of goods from Currys for £30 all told. Step forward happy consumer. Whoa, not so fast…

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  • How do you look online?

    November 20 2015

    All businesses have a brand. Some carefully craft theirs (from start to finish) so they are as representative of the company’s culture as possible. Some businesses start life with a designer and maybe an agency for initial support.

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  • Don't make people have to work it out

    November 20 2015

    On the motorway yesterday I saw this incredibly annoying strapline on the side of a van: “Enhancing outcomes for the patient and the carer” – or some such blah. What does it even mean? Firstly, I can’t be bothered to work it out and secondly, JUST TELL ME WHAT YOU...

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  • Ban lazy social media

    September 19 2014

    Today I was inspired to blog after coming across an article that showed how a PR company had scheduled tweets for the fabulous, late Joan Rivers that are now being broadcast, seemingly from beyond the grave (Source: The Guardian – link to article… http://bit.ly/ZrKSPF).

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  • Get off the bandwagon

    June 21 2014

    …or better still, don’t go there in the first place. Never more poignant as England are now out of the World Cup, the point of my missive this week is my advice to align your business with popular events with circumspection and extreme caution.

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  • i <3 Facebook advertising

    May 15 2014

    I’ve recently been moved to try Facebook advertising for my clients and for Fluent. I have always been impressed at Facebook’s spookily accurate targeting. Have you noticed how all the ads on the page are all about YOU? My Facebook wall features clothes I like, diet advice, relevant book information,...

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