Just a Thought...

A FEW WORDS I HAD FLYING AROUND 

Category: Inspiration

  • Less is always more

    December 14 2015

    shelf

    In my zest for tidiness and world domination, I cleared out one shelf of my main pantry cupboard yesterday and chucked out a whole black bin bag of things that were either a) out of date (Angel Delight from 2008), b) looked unappealing (mainly well-intentioned healthy things) or c) items...

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  • Perfection paralysis

    December 14 2015

    Pencils gold

    The pursuit of marketing perfection is a long, weary haul.

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  • Pass it on

    December 14 2015

    Screen shot 2015 12 14 at 15.23.51

    I find the best way to get new business (for someone like me) is word of mouth. I am always happy to be recommended – it happened again this week resulting in a really great new client.

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  • Am I making myself clear?

    December 14 2015

    Screen shot 2015 12 16 at 10.11.11

    One of the brand issues I come up against most is CLARITY. What do you do? Who do you do it for? What are the key benefits of using you?

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  • How do you look online?

    November 20 2015

    All businesses have a brand. Some carefully craft theirs (from start to finish) so they are as representative of the company’s culture as possible. Some businesses start life with a designer and maybe an agency for initial support.

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  • Don't make people have to work it out

    November 20 2015

    On the motorway yesterday I saw this incredibly annoying strapline on the side of a van: “Enhancing outcomes for the patient and the carer” – or some such blah. What does it even mean? Firstly, I can’t be bothered to work it out and secondly, JUST TELL ME WHAT YOU...

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  • Start, stop, change, continue

    November 20 2015

    You can apply this fantastic process to your marketing, your whole business or even in a self-help “change your life” kind of way. I’m talking marketing here as it’s a marketing blog : ) It works when you find yourself in a work based rut and feel the need for...

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  • i <3 Facebook advertising

    May 15 2014

    I’ve recently been moved to try Facebook advertising for my clients and for Fluent. I have always been impressed at Facebook’s spookily accurate targeting. Have you noticed how all the ads on the page are all about YOU? My Facebook wall features clothes I like, diet advice, relevant book information,...

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