Just a Thought...
A FEW WORDS I HAD FLYING AROUND
Blog » Category: Inspiration
Category: Inspiration
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Marketing through uncertain times
June 4 2020
There are two points to this. Firstly there is the resolve that I won't let another year go by without tending to my own website and blog posts (there are no excuses). And secondly, that periods of change can be good for some of us.
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Less is always more
December 14 2015
In my zest for tidiness and world domination, I cleared out one shelf of my main pantry cupboard yesterday and chucked out a whole black bin bag of things that were either a) out of date (Angel Delight from 2008), b) looked unappealing (mainly well-intentioned healthy things) or c) items...
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Perfection paralysis
December 14 2015
The pursuit of marketing perfection is a long, weary haul.
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Pass it on
December 14 2015
I find the best way to get new business (for someone like me) is word of mouth. I am always happy to be recommended – it happened again this week resulting in a really great new client.
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Am I making myself clear?
December 14 2015
One of the brand issues I come up against most is CLARITY. What do you do? Who do you do it for? What are the key benefits of using you?
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How do you look online?
November 20 2015
All businesses have a brand. Some carefully craft theirs (from start to finish) so they are as representative of the company’s culture as possible. Some businesses start life with a designer and maybe an agency for initial support.
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Don't make people have to work it out
November 20 2015
On the motorway yesterday I saw this incredibly annoying strapline on the side of a van: “Enhancing outcomes for the patient and the carer” – or some such blah. What does it even mean? Firstly, I can’t be bothered to work it out and secondly, JUST TELL ME WHAT YOU...
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Start, stop, change, continue
November 20 2015
You can apply this fantastic process to your marketing, your whole business or even in a self-help “change your life” kind of way. I’m talking marketing here as it’s a marketing blog : ) It works when you find yourself in a work based rut and feel the need for...
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i <3 Facebook advertising
May 15 2014
I’ve recently been moved to try Facebook advertising for my clients and for Fluent. I have always been impressed at Facebook’s spookily accurate targeting. Have you noticed how all the ads on the page are all about YOU? My Facebook wall features clothes I like, diet advice, relevant book information,...