I was driving behind a lorry yesterday that boldly proclaimed on its rear end 'Haulier of the year 1999'. It washed over me for a while until I suddenly thought - "that's 17 years ago!" Dear lord, get the quick-removing hair dryer on that vinyl lettering at once!
If your awards are anything over 5 years old, I'd go so far as to say they don't count any more. Change your marketing to say 'award-winning' by all means (but be prepared for a slight blush when you have to explain why if you're not fully confident) but take off references to the actual year. Especially if a child could have grown up, taken its GCSEs, had their first fag and started driving lessons in the time you're talking about. 17 years, oh dear.
This entry was posted on June 8, 2016