How I work
Hard, transparently, intelligently, effectively
I work with businesses, organisations, charities and government departments on a project, retained and ad hoc basis.
Taking the time to get to know you...
The first step is a fact finding mission so I can put together an intelligent approach to your marketing and PR work. I ask about your aims and what you want to achieve for your business. I’ll ask lots of questions about your company, the team, your customers and how it all works together. Then I’ll go away and carefully consider and prepare a proposal for your marketing – including timescales and budgets. Going forward, if you like what I’ve outlined, we can create a schedule of monthly activities and work together for a fixed fee each month. Most clients need as few as 2 - 4 days per month to achieve good results.
I like to spend time in client offices to get a thorough understanding of the real organisation - not just the face we meet in the boardroom! Understanding how the business works, how people interact and how relationships are built is invaluable. I can also represent you much more honestly so your brand and communications are credible and true.
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Case Study 1: Cadman HR
Working together we have evolved the brand and positioning of Debra Cadman's business. It started as three separate entities that we have brought together under an engaging fingerprint image. 3 different colours represent each of the businesses - and they merge together to make a multi-coloured logo representing all three for the parent company. A new brand, website and messaging has brought the company owner to the forefront, showcasing a business that centres on her warm, approachable and generous personality and experienced HR status.
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Case Study 2: Paul Shum Family Butcher
"You're opening in 2 days? That's great! You'd like a website, social media and some flyers? Err, yes, I'm sure that's possible" And it was. It's not how we usually roll but on this occasion the lovely butchers had a website, Facebook page and everything it needed to kick start a wonderful new venture. Two years on and we produce a monthly newsletter and support lots of promotions as they occur seasonally - from Valentine's Day to National Butchers' Week. This is a much-loved local business that we enjoy working with very much.
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Case Study 3: Smart-Space
This is a non-stop client who energetically works across a number of sectors providing instant buildings. I'm the marketing manager and support the sales guys with a range of marketing resources. A current favourite is a flip book - an online magazine style brochure (see example)! I write blogs, social media, case studies, newsletters, mailings and whatever is needed to help the company present itself in the best way possible. I really enjoy meeting their clients at on-site case study visits. I work from their offices one day a week and love the fun and office banter.