Hard, transparently, intelligently, effectively
I work with businesses, organisations, charities and government departments on a project, retained and ad hoc basis.
The first step is a fact finding mission so I can put together an intelligent approach to your marketing and PR work. I ask about your aims and what you want to achieve for your business. I’ll ask lots of questions about your company, the team, your customers and how it all works together. Then I’ll go away and carefully consider and prepare a proposal for your marketing – including timescales and budgets. Going forward, if you like what I’ve outlined, we can create a schedule of monthly activities and work together for a fixed fee each month. Most clients need as few as 2 - 4 days per month to achieve good results.
I like to spend time in client offices to get a thorough understanding of the real organisation - not just the face we meet in the boardroom! Understanding how the business works, how people interact and how relationships are built is invaluable. I can also represent you much more honestly so your brand and communications are credible and true.
A small business, selling health & safety equipment, came to see me with a dated website, business cards that didn't match and a few sales flyers (typed up in a Word document). I changed everything within a few weeks through the implementation of a new logo, a consistent colour scheme, tagline, refreshed website, business cards, presentation folders and a series of practical, stylish sales leaflets. I even dragged them kicking and screaming into the digital era with social media. One happy customer.
The Open University wanted a way to publicise the benefits of studying with them. So (for over 7 years now) I attend all the graduation ceremonies in Birmingham, Manchester, Gateshead and Harrogate to interview the students and find out about their study journey - and most OU students have a tale to tell. The interviews and photos, roughly 15 per event, get used for PR and case studies. The work has been so inspiring that I'm on the last leg of my own OU degree as a result!
Held in London in 2015, EuroPerio8 was the largest meeting of periodontists (gum specialists) in Europe with over 10,000 delegates. Fluent PR promoted the event to journalists across Europe, managed all press activities, looked after the press room and interviews during the event. The project resulted in 120+ journalists attending, 80+ articles published and many contacts firmly established between key presenters and the press. Fluent was also the PR interface between the congress exhibitors and visiting journalists.